染雾营销行业常用英语词汇 篇一
In the ever-changing world of marketing, it is important for professionals to stay updated with the latest industry terms and jargon. This article aims to provide an overview of some commonly used English vocabulary in the marketing industry.
1. Target audience: The specific group of individuals that a marketing campaign is aimed at. Understanding the target audience is crucial for effective marketing strategies.
2. Branding: The process of creating a unique identity for a product, service, or company. Branding involves establishing a consistent image, message, and reputation.
3. Market research: The gathering and analysis of information about a market, including consumer preferences, buying habits, and competition. Market research helps businesses make informed decisions about their marketing strategies.
4. Digital marketing: The promotion of products or services using digital channels, such as the internet, social media platforms, and mobile apps. Digital marketing is an essential component of modern marketing campaigns.
5. SEO: Search Engine Optimization. This refers to the practice of optimizing a website's content and structure to improve its visibility and ranking on search engine results pages. SEO techniques include keyword research, link building, and website optimization.
6. Content marketing: The creation and distribution of valuable and relevant content to attract and engage a target audience. Content marketing aims to build brand awareness, establish credibility, and drive customer action.
7. ROI: Return on Investment. This is a measure of the profitability of a marketing campaign. ROI is calculated by dividing the net profit by the cost of the marketing investment.
8. Lead generation: The process of identifying and attracting potential customers for a business. Lead generation strategies include content marketing, email marketing, and social media advertising.
9. Conversion rate: The percentage of website visitors or leads that take a desired action, such as making a purchase or filling out a contact form. A high conversion rate indicates an effective marketing campaign.
10. KPI: Key Performance Indicator. These are measurable goals that help businesses track their progress and success. KPIs can include metrics such as website traffic, sales revenue, and customer satisfaction.
In conclusion, these are just a few of the many English vocabulary terms commonly used in the marketing industry. Staying updated with industry terminology is essential for professionals looking to excel in their marketing careers.
营销行业常用英语词汇 篇二
In the fast-paced and competitive field of marketing, it is important for professionals to have a strong grasp of industry-specific vocabulary. This article aims to provide an overview of some commonly used English terms in the marketing industry.
1. B2B: Business-to-Business. This refers to transactions or interactions between businesses, rather than between a business and individual consumers.
2. B2C: Business-to-Consumer. This refers to transactions or interactions between a business and individual consumers.
3. CRM: Customer Relationship Management. This refers to the strategies, technologies, and practices that businesses use to manage and analyze customer interactions and data throughout the customer lifecycle.
4. CTA: Call to Action. This is a prompt or instruction that encourages a website visitor or viewer to take a specific action, such as making a purchase, signing up for a newsletter, or contacting a business.
5. Influencer marketing: This is a type of marketing that focuses on leveraging the influence of individuals who have a large following on social media platforms. Influencers are often used to promote products or services to their audience.
6. PPC: Pay-Per-Click. This is an advertising model where advertisers pay a fee each time their ad is clicked. PPC is commonly used in search engine advertising and social media advertising.
7. Viral marketing: This is a marketing strategy that aims to create content that spreads rapidly and organically through online sharing. Viral marketing often relies on social media platforms and engaging, shareable content.
8. ROI: Return on Investment. This is a measure of the profitability of a marketing campaign. ROI is calculated by dividing the net profit by the cost of the marketing investment.
9. Brand equity: The value or worth of a brand. Brand equity is determined by factors such as brand awareness, brand loyalty, and brand perception.
10. Market segmentation: The process of dividing a market into distinct groups of consumers based on their specific characteristics, needs, or behaviors. Market segmentation helps businesses tailor their marketing strategies to target specific customer segments.
In conclusion, these are just a few of the many English terms commonly used in the marketing industry. Familiarizing oneself with these terms and staying updated with industry vocabulary is crucial for marketing professionals to effectively communicate and thrive in their careers.
营销行业常用英语词汇 篇三
营销行业常用英语词汇
导语：营销的本质是抓住用户消费者的需求并快速把需求商品化。下面是YJBYS小编收集整理的有关营销的英语词汇，欢迎参考!
brand awareness 品牌意识/认知
brand extensions 品牌扩展
brand loyalty 品牌忠诚度
brand mark 品牌标志
brand name 品牌名称
brand positioning 品牌定位
brand recognition 品牌识别
brand strategies 品牌战略
brand 品牌
branding strategy 品牌化战略
branding 品牌化
brand's equity 品牌的价值
break-even analysis 盈亏平衡分析
break-even volume 盈亏平衡产量
breath of product assortment 产品线的宽度
breath or persity of product lines 产品线的宽度或多样性
bribery 贿赂
budgeting 预算
bundle 捆绑
busines strength rating 商业能力评分
business plan 商业计划
business position 经营地位
business sector 商业部门
business services markets 商业服务市场
business strategies 经营战略
business unit strategy 经营单位战略
buyback allowances 回购折让
buyback arrangements 产品返销
buyers' bargaining power 买方的讨价还价能力
buyers 采购者
buying behavior 购买行为
buying center 采购中心
buying inertia 购买惯性
buying intention 购买意图
buying offices 连锁商店的`进货中心
buying power indes (BPI) 购买力指数
buying situation 采购情况/类型
buying task 采购任务
cable TV 有线电视
Cadillac 凯迪拉克
Campbell's Soup 金宝汤业公司
capital gains 资本收益
capital invested in product 产品投入资本
Carnival 嘉年华
cash cows 现金牛类
cash discounts 现金折扣
catalogue sales 目录销售
categorization of perception 感知分类
categorization 分门别类
Caterpillar Tractor 卡特皮勒公司
Cathay Airlines 国泰航空公司
CBS Records 唱片公司
CBS 哥伦比亚广播公司
centralization 集中化
chameleons/followers 变色龙/跟随者
channel alternatives 可选择的营销渠道
channel conflicts 渠道冲突
channel decisions 渠道决策
channel functions 渠道功能
channel institutions 渠道组织结构
channel management 渠道管理
channel objectives 渠道目标
channel of distribution 分销渠道
channel power 渠道权力
channel-control strategies 渠道控制战略
channel-design decisions 渠道设计决策
channel-management decisions 渠道管理决策
co-branding 联合品牌
code of ethics (职业)道德标准
coercive power 强制权
cognitive dissonance 认识的不协调
Colgate-Palmolive 高露洁
collection of data 数据收集
collection 收款
co-marketing alliances 联合营销联盟
combination compensation plan 结合式薪酬方案
Comdex 计算机展销会
commercialization 商业化
commitment 承诺
communication channels 传播渠道
communication process 传播过程
communication 信息交流/沟通
comparative advertisements 比较广告
comparison of brands 品牌比较
compensation deals 补偿处理
compensation plan 酬金方案
compensation/rewards 酬金/奖励
compensatory 补偿性的
competition and industry evolution 竞争和行业演变
competition-orientated pricing 竞争导向定价法
competitive advantage 竞争优势
competitive (supply-side) evolution 竞争(供方)演变
competitive factors 竞争因素
competitive intelligence 竞争情报/信息
competitive parity promotion budgeting 竞争均势促销预算法
competitive strategy 竞争战略
competitive strength 竞争优势/能力
competitor analysis 竞争者分析
complaint handling 投诉处理
component materials and parts markets 组成材料和零部件市场
computerized ordering 计算机化的订购
conclusive research 确定性研究
conditions of demand 需求情况
conflict and resolution strategies 冲突和解决战略
conformance to specifications 与规格一致
conformance 一致性
confrontation strategy 对抗战略
conjoint measurement 联合测度法
conjunctive model 联合模型
consumer decision-making 消费者(购买)决策
consumer goods channels 消费品分销渠道
consumer markets 消费品市场
consumer needs 消费者需求
consumer packaged-goods firms 消费者包装食品公司
consumer promotion 消费者促销
consumer tests 消费者测试
consumer/household market 消费者/家庭市场
consumers' perceptions 消费者感知
consumption 消费
contests 竞赛
contingency planning 权变计划
contract construction 契约建筑业
contract manufacturing 契约制造业
contraction/strategic withdrawal strategy 收缩/战略性撤退战略
contractual entry modes 契约式进入模式
contractual vertical marketing systems 合约式垂直营销系统
contribution margin analysis 边际贡献(贡献毛利)分析
contributrion margin 边际贡献
control strategies 控制战略
convenience food stores 便利食品商店
convenience goods 便利品
convenience 服务的便利性
Cool Whip 清凉维普
co-operative advertising 合作性广告
co-ordination and conflict resolution 协调与冲突解决
co-production 合作生产
core benefit proposition (CBP) 核心利益方案/提议
corollary-data method 推定数据法
corporate HQ 公司总部
corporate scope 公司(经营)范围
corporate strategy 公司战略
corporate vertical marketing systems 公司式垂直营销系统
corporate/institutional advertising 团体/社会公共机构广告
corrective action 矫正行动
cost analysis 成本分析
cost effectiveness 成本有效性
cost leadership strategy 成本领先战略
cost of capital 资本成本
cost of goods sold (COGS) 产品销售成本
cost reductions 降低成本产品
cost-and-volume relationship 成本-数量关系
cost-oriented pricing 成本导向定价法
cost-plus/mark-up pricing 成本加成/溢价定价法
costs and benefits of marketing functions 营销职能的成本和效益
costs of competitors 竞争者成本
costs of distribution 分销成本
countertrade 对等贸易
coupons 优惠券
courtesy 礼貌
coverage of geographic market 地域性市场的范围
coverage of relevant retailers 相关零售商的销售范围
credibility 信誉
credit terms 信贷条款
critical assumptions 关键假设
cross-elasticity 交叉弹性
customary pricing 习惯性定价法
customer analysis 顾客分析
customer contact 顾客接触
customer demand 顾客需求
customer intimacy 顾客亲密度
customer loyalty 顾客忠诚度
customer need 顾客需要
customer organization of sales force 按客户组织销售队伍
customer retention 顾客维系/保留
customer satisfaction 顾客满意度
customer segment pricing 顾客细分市场定价
customer service
customer-oriented pricing 顾客导向定价法
customers' perception 顾客感知
customers' preferences 顾客偏好
customers' price sensitivity 顾客的价格敏感度
